Scenic conservation involves maintaing, protecting our surroundings. It invloves bringing attention to the need to safeguard America's natural beauty and community character.

"When we degrade our surroundings we also degrade our... sense of values. The overall appearance of a place has profound influence on behavior toward that place. Ugliness breeds cpntempt: beauty promotes respect. Growth is inevitable but ugliness is not." — Scenic America

Serious discussion about aesthetics in our environment, quality of life and community appearance must aslo be included in public and political decision making. "Beauty should be a part of everyday life of all of us, regardless of our economic circumstances."— Scenic America